The Jones seem to have everything: charming, handsome husband, beautiful, stylish wife, good-looking, smart kids. They move into an upscale suburban neighborhood, making friends, getting into the best social circles. They are the kind of people who draw others to themselves, and they always have the coolest, newest stuff. Where they get their money isn't all that clear, but the way they live, and all the stuff they have, shows that they're definitely well-to-do.
|Everybody wants what she has.|
I have to wonder how much of this stealth marketing or real life product placement goes on. I know of some examples, especially among teens and college kids, where products are provided free to some in hopes that they will influence others to buy. But the scale of the placements in The Joneses seems unrealistic: they are too small a factor given too much credit for influencing sales. I know it's a movie, but that goofiness detracted from the overall message of the movie. Still, it's a fun flick, not a classic, but it will make you think next time some trend goes viral--What's really driving that product's popularity?
Bottom line, 2 1/2 stars.